EHR consultants bridge the gap to gastroenterologists

To streamline their time without compromising patient outcomes, more than 90 percent of HCPs rely on Electronic Health Records systems (EHRs) to quickly diagnose, order tests, and prescribe medication. For most gastroenterologists, that EHR platform is gGastro. While EHRs have the potential to reduce the workload of HCPs, they present a challenge to pharma marketing departments who can’t rely on traditional advertising and face time to effectively reach providers who spend the majority of their workdays using an EHR.

By partnering with EHR consultants, pharmaceutical brands get a better understanding of gGastro while learning how to leverage it to increase their product visibility, build authority and eliminate obstacles for the HCP to prescribe their medication at the point of care.

How can EHR consulting bridge the gap between pharmaceutical companies and HCPs to elevate outcomes for both parties and ensure better outcomes for patients? The right solution starts with in-depth platform understanding.

The challenge of EHRs for pharmaceutical teams

EHRs, including gGastro, streamline HCP workflows — increasing efficiency while improving patient care by eliminating testing redundancies, avoiding medication interactions, and tracking patient progress. However, these platforms present specific challenges that not only impact your brand but may also negatively affect patient outcomes.

Your sales team’s key obstacle is a decrease in front-facing time with the gastroenterologist as gGastro takes up much of their bandwidth. At the same time, if your brand isn’t listed as a preferred option for a specific illness or symptom, and it’s not a part of your target HCP’s normal prescribing behavior, it won’t be visible within gGastro, lowering the likelihood of prescription.

The solution is to bridge the gap between your team and gGastro, but without access to this and other EHRs, your sales team won’t have the resources needed to elevate your brand’s visibility.

EHR consultants offer gGastro insights

Fortunately, EHR consultants are taking steps to bridge the gap between the pharmaceutical marketing team and gGastro, providing insight into unique functionality and sharing strategies that allow you to effectively communicate with HCPs while increasing visibility for your brand and product in the EHR itself.

Consider what gGastro training from EHRconnect offers your team:

• An updated understanding of how gastroenterologists provide care for their patients and how EHRs are re-shaping the provider-patient relationship
• Insight into how EHR functionality can create a friction-free experience for gastroenterologists to prescribe your brand
• The ability to overcome objections in a way that is mutually beneficial to the provider and your company
• An opportunity to become a trusted resource for HCPs and build trust in your brand and product

When you engage with expert EHR consulting services, your team will become familiar with the unique features of gGastro and other top EHR platforms gastroenterologists use, from platform-specific terminology to common functionality to in-depth understanding of workflows your target HCPs use all day. These insights improve communication, demonstrate expert knowledge and position your team as a trusted source with gastroenterologists.

Overcoming objections and eliminating obstacles for HCPs

Working with EHR consultants allows your marketing team to counter three key objections that gastroenterologists are most likely to give for not prescribing your brand, even if they are convinced by your clinical messaging:

1. The product is too difficult to locate in gGastro.

Because your team knows the gGastro interface, your field rep can suggest saving the product as a favorite in the platform to skip the “search and scroll” and save time. Immediately, the HCP has a friction-free path to prescribing the product and your product gains visibility for future clinical interactions with patients that fit your drug’s criteria.

2. The HCP has no applicable patients to prescribe the product.

When an HCP can’t connect any of their current patients with the product, they are less likely to make it a favorite. The field rep can then show the HCP how to use gGastro to pinpoint patients who may benefit from the treatment and mark that patient list for future reference.

3. The product is not visible in the order set.

If the concern is that the product doesn’t populate in the HCP’s gGastro order set for a specific condition, the rep can overcome this challenge by sharing the steps necessary to add the medication to the order set manually. This is often necessary with a new product launch, when recent research shows new benefits of the product or when formularies or access criteria change.

Leverage gGastro with experienced EHR consultants

When gastroenterologists don’t see your product in their EHR, they are far less likely to write the prescription. With EHRconnect, you’ll gain in-depth knowledge of gGastro and tactics to leverage that insight to:

• Gain visibility for your brand
• Offer a frictionless path for physicians to prescribe your product
• Aid in identifying patients who will benefit from your product
• Match your product to the right order set
• Build authority and trust by reaching HCPs at the moment of care

If you’re ready to step into the future of pharmaceutical marketing, EHRconnect will guide you on your path through tiered e-learning, live training from experienced EHR consultants, and a variety of resources customized for your brand strategy and market position.

Let’s get started.