Breakthrough oncology market insights
Oncology provider organizations hold the key to cancer drug accessibility, leaving pharmaceutical companies to base tactical decisions on anecdotal field information and educated guesses. OncoGenius changes that dynamic.
OncoGenius leverages relationships with leaders at 100+ top cancer care organizations across the U.S. to collect, synthesize, and analyze drug utilization data. Using that unique access, we deliver oncology market insights that rank your products and competitors on clinical pathways, treatment plans and formularies. When you use OncoGenius, your strategies reflect the processes and platforms providers actually use to manage drug utilization.
Access
Find out what top cancer centers think.
Get answers from the oncologists, pharmacists and advisors at 100+ leading cancer care organizations across the U.S.
Insights
Dig into a synthesis of complex decision-maker data.
Learn how key decision-makers think at every point in the oncology landscape, and what drives their choices.
Customization
Find out where your brand stands — at specific cancer centers, in real time.
Validate your own oncology market insights with hard data on how providers manage drugs, including the barriers and opportunities facing your brand.
We incorporate the oncology provider insights we receive from OncoGenius into our CRM platform to enhance our commercial execution actions.
Senior Director of Market Access at Industry-Leading Biotech Company
Keep your finger on the pulse of your brand’s market position.
Build your OncoGenius engagement around your brand’s unique challenges and position across the provider landscape. Get the oncology market insight you need for disruptive brand growth.
Your OncoGenius Engagement Team helps you accelerate your strategy – and brand growth.
We draw on decades of experience in oncology pharma marketing and practice:
- 30+-year relationships with key oncology groups
- Personal contacts at every level of the nation’s top cancer centers
- Data from NCCN member institutions, NCI-designated cancer centers, IDNs and GPO-affiliated community practices
- Constantly expanding network based on your targets and strategies
And layer in complex, expert analysis:
- Deep insight into your unique competitive landscape
- Direct access to understand key market trends in specific disease states before, during and after launch
- Detailed account profiles with insights from each center you target
We build your brand-specific data analytics platform – then support and evolve your data access, dashboards and outputs.
Giving your sales teams actionable information including:
- Analog launch analysis from similar launches and growth patterns in your space
- In-depth market dynamics and trend data from 2016 to the present
- Drug management and positioning (line of therapy) insights
- Opportunity and gap analysis – and expert brand strategy consulting
- Longitudinal trends, uptake and competitive response
OncoGenius Landscape: Critical pre-launch planning and post-launch evaluation insight
Deep focus on data analytics via a custom, web-hosted Tableau interface:
- 250 custom data points
- 10 major tumor types
- Practice demographics including size and number of infusion chairs
- Line of therapy data
Learn from analogs of similar launches in your space, analyzing in-depth market dynamics and trend data.
- Treatment plan, protocol, clinical pathway and line of therapy insights
- Detailed decision-making processes and insights at the account level
- Financial incentives for plan and pathway adherence
- Predictive time to inclusion on drug formularies and MD availability
OncoGenius Landscape: Critical pre-launch planning and post-launch evaluation insight
Deep focus on data analytics via a custom, web-hosted Tableau interface:
- 250 custom data points
- 10 major tumor types
- Practice demographics including size and number of infusion chairs
- Line of therapy data
Learn from analogs of similar launches in your space, analyzing in-depth market dynamics and trend data.
- Treatment plan, protocol, clinical pathway and line of therapy insights
- Detailed decision-making processes and insights at the account level
- Financial incentives for plan and pathway adherence
- Predictive time to inclusion on drug formularies and MD availability
OncoGenius Vantage: Positioning for launched and legacy products
More granular insights fueled by ongoing data updates and monthly status consulting:
- Drill down into subsets of your target oncology provider groups
- Track 50 consistently updated data points relevant to your brand and tumor type
- Monthly subject matter expert debriefing
- Expert oncology brand consulting as needed
Explore customized dashboards tailored to your brand strategy:
- Product access status changes by formulary, pathway and treatment plans
- Provider organization-specific information and alerts
- Longitudinal trends
- Launch uptake and competitive response
