Episode #2: Market Access Information that HCPs Want to Know
In this episode of The BAM Effect, Jon explains that many brands aren’t giving HCPs the data they’re most interested in. Then, he walks listeners through what data doctors really want to know and why sales reps are best positioned to share this information. At the end of the episode, this week’s Key Takeaway and Action Steps help listeners incorporate this insight into their HCP engagement strategies.
Resources from the episode
Find out more about mastering the HCP cost and coverage conversation
Action steps
Miss an action step? Here’s what Jon recommends for this week:
- Make sure your data is doctor-specific.
- Review the tools reps use: digital CLM, print pieces, email etc. and make sure they include doctor-specific messaging.
Did you try the action steps this week? Let us know how it worked out!
Get in touch
Have a question for Jon? Know someone who’d make a great guest on The BAM Effect? Tried the Action Steps? Let us know what’s on your mind.
You can connect with Jon on LinkedIn, and subscribe, rate, and review the podcast on all the major platforms.
