Bruce has nearly 40 years of experience in the pharmaceutical industry. During three decades at Eli Lilly and Company, Bruce worked in a series of roles in oncology including pricing, reimbursement and access, sales management, sales training, HR and sales operations. Bruce developed and led the oncology reimbursement team at Lilly for eight years and was instrumental in developing the pricing and contracting strategy for all oncology marketed products during his tenure, including playing a pivotal role in pricing, reimbursement and access for pipeline oncology products.