Marty Samples is Senior Vice President, Customer Experience and Digital Innovation at Precision Xtract. He has 20 years’ experience in the product design, development, innovation and marketing space.

Before joining Precision Marty ran a digital solutions practice for Fusion Alliance, consulting with Fortune 500 companies across a wide variety of industries including Pharma, Healthcare, Finance and Retail. Marty also served as Senior Vice President of Product Management and Marketing at Healthx where he designed product and marketing strategies that energized and strongly differentiated Healthx in the payer market, positioning Healthx as the industry leader.

Marty has deep experience working with global brands and leading large web, mobile and digital marketing initiatives with companies such as LG Electronics, ESPN, Verizon, UPS, Formula One and Diageo. His experience collaborating with international marketing agencies like Publicis Modem and Y&R has contributed significantly to his ability to create strategies that enable Precision clients to leverage modern digital technologies in order to more effectively engage HCP’s.

Marty is a regular contributor to Forbes online providing thought leadership on a variety of topics including Digital Transformation and Conversational Marketing.