Make Market Access Your Brand’s Super Power
50% of an HCPs’ prescribing decision is based on their perception of accessibility. Marketers can’t change how accessible their products are, but they can change how HCPs view their brands’ accessibility on healthcare plans. Make your brands’ market access a top advantage over the competition! Join Precision’s Jon Bombalas and Erin Swerdlow, who have a combined 40 years of experience working at Lilly and Takeda leading Market Access pull-through strategies, for “Make Market Access Your Brand’s Superpower.” Wednesday, September 21 at 11:00am PT / 2:00pm ET. Hosted by Fierce Pharma.